Friday, July 16, 2010




Early Life

Yao was born to Soledad Macam, a vendor from Bulacan, and a Chinese father who died when he was only 12. His mother had a sidewalk stall but that alone could not support the family’s needs. Yao would sometimes go out on a limb and accompany his mother to gambling dens where he can ask for tips from the Chinese players. Being the eldest of six children, he needed to work early in order to earn additional income for the family. With the help of a relative, Yao was able to complete his elementary and high school education. He went to the Mapua Institute of Technology for college but had to leave after only two years there.
[edit] Success story

Yao started working taking a lot of odd jobs in different companies. It was during his many trips to a printing press where his cousin worked, that he realized there was potential in the packaging business. Yao then decided to invest in the printing business. He set-up Solemar Commercial Press, a printing press for cellophane wrappers of biscuits and candies, which he named after his role model – his mother. The printing press grew steadily during its first 20 years. Then in 1979, while viewing an exhibit in Europe, Yao discovered a revolution in packaging called “doy packs”. And seeing promise in the technology, he bought a machine. He tried to market the idea of doy packs to local juice manufacturers but no one was interested. So to put the equipment he bought to good use, Yao started making fruit juice in his kitchen. And in 1980, Zest-O juice drink was launched.

Gradually, the company soared. Aside from Zesto, he also has lesser known networks of businesses, in line with chemicals and resin importation. Zesto being the prime owned company has established a number of its product line. The product, Zest-O comes in 12 different flavors and includes others such as fruit sodas, purees and kitchen condiments. The company carried products such as Sun-glo Juice Drink, Big 250 Juice Drink, and Plus! These products were also exported to other neighboring countries in Asia like China, Korea, and Singapore and in some parts of America and Europe.
My Entrepreneur Lessons
In our T.L.E. class I learn many lessons like entrepreneur lessons. I am
glad because I learned the personal entrepreneurial characteristics like:
The 10 characteristic to become a successful entrepreneur:
-OPPORTUNITY SEEKING
-PERSISTENCE
-COMMITMENT TO THE WORK CONTRACT
-RISK TAKING
-DEMAND FOR QUALITY AND EFFICIENCY
-GOAL SETTING
-INFORMATION SEEKING
-SYSTEMATIC PLANNING AND MONITORING
-PERSUASION AND NETWORKING
-SELF CONFIDENCE
I also learned in our T.L.E. the assessing the business. This lesson I learned that place should be considered before planning a business.